Winning 2016 Results so far for BMW

Winning 2016 Results so far for BMW

The BMW Group is continuing to see strong and steady sales growth with February 2016 sales data showing a further 7.9% increase in global deliveries.

In all, BMW Group delivered 163,965 new BMW, MINI and Rolls-Royce vehicles to customers in February. While for the first two months of the year, compared to the same months last year, BMW Group has enjoyed a healthy 7.7% jump in sales.

Some of the star performers so far this year include the BMW 1 Series (up 14.3%), BMW 7 Series (up 21.6%), BMW X1 (up 59.6%), BMW X3 (up 16.8%) and the MINI 5-door (up 29.5%).

Overall, BMW sales are up 8.3% this year and MINI sales have increased globally by 4.1%.

Dr Ian Robertson is the head of BMW Group sales and marketing; he says 2016 could not have started off on a better note.

“As we activate our year of centenary events, I’m delighted that our sales continue to grow at a sustainable rate,”

“As we expected, we are seeing tailwinds in some markets but headwinds in others. However, with our innovative new models, we remain optimistic that we will continue to achieve steady sales growth as the year progresses.”




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