What’s in a name?

What’s in a name?

One in five car owners gives their car a nickname.

What’s in a name?

What would you call a Bongo?

A US study has found about 20% of car owners give their cars a name and those that do often choose a name starting with ‘B’.

Commissioned by industry research group DMEautomotive, the study of 2000 car owners found ‘Baby,’ ‘Betsy,’ ‘Bessie,’ ‘Black Beauty,’ and ‘Betty’ were the most common names given to vehicles by their owners.

Women and younger car owners were also the most likely to give a nickname and associate a gender to their vehicles.

Doug Van Sach, DMEautomotive’s Vice President of Strategy and Analytics, says the survey has proven the depth of the emotional connection between consumers and their cars.

“While these findings, on the surface, are just plain fun…they also offer an interesting, even counter-intuitive perspective on the relationships car owners, especially women and the young generation, develop with their vehicles,”

“The accepted cliché is that men have a more passionate, personal relationship with their beloved cars, but this research provides a different insight.”

“This indicates an emotional and personal vehicle attachment in these demographics, one that auto marketers might want to explore and leverage.”

Joel Helmes

About the author

Joel Helmes

Joel is the founder, editor and managing director of Behind the Wheel. Joel has a background as a radio broadcaster with on-air roles at 4BC, 4KQ, 2KY, 2LT and 2UE amongst others, as well as a news editor and program director. Joel’s relationship with cars stems back to his early childhood learning to change oil and brakes with his father and uncle. This continued on into his driving years owning an assorted collection of cars.