Slowdown in Audi sales in China drags German brand down…
There’s a real hunger for Audi vehicles in North America at the moment, however Chinese buyers seemed to have lost some enthusiasm for the brand.
Latest global sales figures for Audi in February 2017 show a 1.1% decline in sales in the month with a total of around 125,100 sales recorded.
Audi say the 5.3% reduction in Audi vehicles sales in China contributed to the slowdown, while take-up in North America accelerated by 16.1% in the month.
Sales also headed north in Europe (+1.6%).
Locally it was a tough month for Audi Australia. VFACTS data showing the brand slipped from 2,007 sales in February 2016 to just 1,711.
Overall, Audi sales in Australia are down 10.0% compared to the first two months of 2016.
On a brighter note was the debut performance of the all-new Q2 – the crossover gaining 218 sales in the month.
Best-selling Audi models in February 2017 included:
- A3 – 357 (-26.8%)
- Q3 – 306 (-34.8%)
- Q5 – 229 (+36.3%)
- Q2 – 218
- Q7 – 188 (-14.5%)
- A4 – 149 (-45.2%)
- A1 – 113 (-8.9%)
Fresh Audi news – Audi to build Q4 SUV, details here.
Sales and marketing boss at Audi AG, Dietmar Voggenreiter, says there is a focus on getting sales back on track in China.
“We see huge opportunities for the future in China,
“We are preparing our business model for these opportunities and intend to take far-reaching, sustainable decisions with our partners.
“In so doing we are taking a challenging, yet important step.”