The resurgence in the concept of shopping centre car showrooms looks to be continuing with Renault announcing it would have a long-term presence at ‘The New Chadstone’ shopping centre in Melbourne.
Regardless, the Renault boss in Australia, Justin Hocevar, says he’s looking forward to exposing shoppers to the Renault product.
“Renault is delighted to have secured prime-position outside Myer at the new Chadstone,”
“The new display complements our Renault Concept Store at Westfield shopping centre in Hornsby, Sydney, which has seen an enormous amount of interest from people wanting a different car buying experience.
“Renault has an important story to tell and these shopping centre environments, with their high foot traffic and relaxed atmosphere, provide the perfect way for us to continue our story and introduce our newest models.”