Petronas (pronounced Petro-Nas) made its first foray into the Australian Consumer Market with the launch of its new Syntium motor oil with °CoolTech.
This is the same oil used in Lewis Hamilton’s F1 race cars.
Group Managing Director and Chief Executive Officer of PETRONAS Lubricants International (PLI), Giuseppe D’Arrigo, said the oil added significantly to the cooling capacity of the engine.
“If it is good enough for Lewis Hamilton’s car, it is good enough for your car”, he said.
Load is added to a car’s engine in traffic, on steep hills, and when revving from take-off. Syntium has “strong chains” which maintain a constant viscosity regardless of temperature.
Petronas claims this as the main point to differentiate it from other oils on the market.
Syntium is claimed to be 63% more effective at transferring heat from the engine. Oil is not normally considered to be part of a car’s cooling system, but Petronas uses this as part of their collaboration with AMG race cars.
So confident is Petronas in their new product, they had international management at the launch at Melbourne Central on Wednesday.
Mr. D’Arrigo says 75% of all future R&D will be in reducing CO2. He considers this to be one of the most important aspects of motoring in future.
“In an era of electrically powered cars, petro-chemical companies are looking for ways to improve their own performance,” he said.
Petronas recently opened a $60 million USD research centre in Turin, Italy. It will serve as their global facility housing leading scientists and engineers for product development worldwide.
When asked what he uses in his own car, Lewis Hamilton said, “Syntium of course, in my GTS, but I mainly drive an electric Smart Car at home in Monaco. Parking is pretty awful.
“When I was young, I didn’t give much thought to the oil that went in to my car. But that’s all changed now”, he said.
To celebrate the release of the new oil, Hamilton competed against lucky members of the public in a radio-controlled Race.
The track, set up in Melbourne Central’s Shot Tower Court, focused a fun afternoon on a serious product.
No mention was made of product price.