US data shows women are attracted to Kia and Hyundai vehicles.
Some interesting data on the online car shopping habits of American car buyers has been released and shows that women are much more likely to be attracted to South Korean cars.
The data comes courtesy of data service iSeeCars.com which shows that women, on the whole, are looking for vehicles that are affordable and deliver good value. For men though, the data found they mainly had a whole different set of priorities.
Jacqui Trotta from iSeeCars.com says across the spectrum the good value South Korean brands are attractive to women.
“Half of the top 10 cars women most prefer are models from Korean Hyundai or Kia brands,”
As for men, the number one inquiry was for the Nissan GT-R, at $80,450. More than 99% of the inquiries for the 2-seat sports car were made by men. There was also a lot of online interest in the Ford F-Series truck range.