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Kia’s 2017 sales surge not limited to Australia

kia picanto 2017 red

Strong Euro sales for Kia

Everything seems to be coming along nicely for Kia in 2017 with sales on the up, a range of recently refreshed models on offer, and an interesting new model on the way.

That new model is of course the Kia Stinger.

How well is the brand doing in Australia? Well, across the first six months of 2017 Kia Australia were up 35% on the same period last year.

Last month, Kia sold 6,737 vehicles in Australia – that’s more than well-established Japanese brands such as Honda, Subaru and Nissan.

The South Korean brand was also ahead of Volkswagen in the June sales race.

But the increase in popularity for Kia is a phenomenon happening on a much wider scale with European sales also jumping ahead 10% so far this year.

kia niro 2017European Automobile Manufacturers’ Association (ACEA) data shows across Europe Kia delivered 251,472 vehicles to car buyers in the first half of the year.

That total marks the brands best-ever six-month sales period in Europe.

The UK makes up 20% of all European sales for Kia.

Interestingly, as compared to the Australian growth, Kia’s Euro popularity seems to be increasingly driven by the brands electric and hybrid vehicles.

While we are yet to see a Kia EV/hybrid in Australia, in Europe models like the Kia Niro hybrid crossover (pictured) and Optima Plug-in Hybrid sedan are increasingly in demand.

The Niro, for example, is Kia’s fifth best-selling model in Europe behind Picanto, Rio, Sportage and cee’d (not available here).

Michael Cole is the boss of Kia in Europe, he says it’s great to see customers responding so positively to the electric and hybrid models.

“Our growth has been boosted by new models launched in the last few months, and our growing range of vehicles with electrified powertrains.

“Alternatively-fuelled vehicles have accounted for 7.5% of our European sales so far this year, up from just 1% in the first six months of 2016.

“This trend will continue as we expand our electric and hybrid model line-up, and as consumer demand continues to shift towards advanced powertrains.”

Stay up to date with all the latest Kia News at behindthewheel.com.au.

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About Simon Lai 1452 Articles

Simon’s interest in cars stems from hours in a misspent youth playing racing computer games.

His love of being at the wheel and of tech has translated into the real world as a member of our road test team providing an everyday-man perspective on the affordable range of vehicles.

When he’s not being a geek, Simon also has a hand in our product reviews, video production and is a regular contributor on the podcast.

He lives in Sydney with his wife and newborn son.

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