Kia sets sights on top five
The Australian car buying public is flocking to Kia in 2017 and the success that the brand is getting all comes down to one thing – a range of quality, good value vehicles.
Oh, and backing your product with an industry leading seven-year warranty hasn’t hurt either.
In July, Kia Australia sold 4,266 vehicles and that is a full 20% above where the brand was a year ago.
Across the first seven months of the year Kia sales increased 32.8%!
The much-maligned Korean brand is now ahead of Nissan and Volkswagen, and if the trend continues, and we don’t see why it won’t, Kia could even skip ahead of Holden and Ford and cement itself in the top five.
Kia is catching the ‘big two’ in quick time.
In July, Ford Australia had 9.1% fewer customers than in July 2016, though across the first seven months Ford was down only slightly – 0.6%.
Related: July 2017 Car Sales Winners and Losers.
It should also be remembered that the Kia numbers aren’t inflated by commercial vehicle sales, such as utes and vans, as the Holden/Ford numbers are.
- Kia Carnival – 544 (+23.4%)
- Kia Cerato – 1,327 (+19.4%)
- Kia Picanto – 223 (+44.8%)
- Kia Rio – 687 (+49.0%)
- Kia Sorento – 365 (+3.4%)
- Kia Sportage – 1,045 (+16.0%)
- Kia Soul – 7 (-22.2%)
- Kia Optima – 55 (-51.3%)
- Kia Rondo – 4 (-66.7%)
- Kia Rondo 5-seat – 9
And what do Kia think of their extremely strong recent sales performance?
While we’re sure they’re delighted, to their great credit, Kia doesn’t publicize or comment on it’s sales numbers.
Stay up to date with all the latest Kia News at behindthewheel.com.au.