Ford pick-up truck dominates headlines in North American…
Sure, it’s the best-selling vehicle in North America, and so you would expect it to get people talking, however even Ford would probably be surprised by just how much attention the F-150 gets.
Swoop, a U.S.-based digital advertising provider has crunched the numbers and determined that across the first quarter of the year, the Ford F-150 is the vehicle Americans read about the most.
Swoop’s Automotive Digital Brand Exposure Index ranks all cars, trucks and SUVs sold in North America based on how much people read articles about them.
The F-150 has been second on the list, which comes out quarterly, since Swoop first started the ranking, but the first quarter of 2017 saw the long-time top vehicle, Chevrolet’s Corvette, drop to third place.
The Ford Mustang also leapfrogged the Corvette, coming in at number two.
Despite losing the top individual model, Chevrolet did re-take the top make position, as the sum total of all pageviews on articles about Chevrolet vehicles was greater than any other automaker.
Ford, which held the top spot in the fourth quarter of 2016, dropped to second.