Thousands of combinations will be available in the new Citroën C4 Cactus.
Customisation is the flavour of the day and Citroën is hoping that will draw in buyers to adopt the rather, should we say, different, Citroen C4 Cactus.
Citroën has had a penchant for the odd and innovative and aside from targeting consumers who are only after something unique, the French manufacturer is appealing to buyers who like a large selection of choices.
New purchasers can choose from ten body colours (with some distinctive tones), four different Airbump colours, roof bar colours, wing mirror colours, various badges and alloy wheel options not to mention all the optional interior extras.
Airbumps are a Citroën creation made of flexible thermoplastic polyurethane (TPU) that can withstand impact, weathering from the sun. The individual capsules can be depressed up to 2cm and have been installed to protect the car from day-to-day damage such as shopping trolleys in the car park.
They’re just like the vacuum sealed metal lids on glass bottles – you press them in and they pop right back out. Predominantly located on the side doors in a clip-on panel, the Airbumps are also found under the front and rear lamps.
Citroën are also aiming to make the purchasing process fun and creative for customers providing a pack that includes profiles of the cars and a sheet of accessory stickers to help preview their customisations.
Other unique features include a roof mounted passenger airbag and an optional panoramic glass roof with higher UV protection that doesn’t have a blind cover.
Though the cactus has been out since last year in other parts of the world, the Australian launch was delayed due to child seat tether points not meeting regulations. The good news is local version will be the only one with a 60/40 rear seat.
PR and Communications Manager Tyson Bowen says the new Citroën C4 Cactus will be available for purchase in the first quarter of 2016 but heavily customized vehicles may take up to 3 months to arrive and is getting ahead by taking online interest.
Official pricing is yet to be confirmed but rough estimates for starting prices are around $20,000+.