February 28, 2019
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BMW scored 10,000 PHEV/EV sales in September

BMW celebrates best-ever sales month for electrified models

bmw i car electric

The German car giants, BMW Group, invested big dollars in electric and plug-in hybrid electric vehicle technology and models, now that outlay is starting to pay off.

BMW has just reported that for the first time ever they sold 10,000 electrified vehicles in a month in September.

Related: 2018 BMW X3 Australian Pricing, Specs confirmed

The nine models across both BMW and MINI brands that are either fully electric or hybrid reached 10,786 sales in the month – a figure that represents a mammoth 50.5% lift on the same month last year.

Year to date sales are 64% ahead of the same period last year.

Overall sales for the BMW Group in totalled 239,764, that figure represents a 0.8% increase over September 2016.

Global sales are ahead 3.7% for the year.

BMW brand sales are slightly ahead of the overall group (+3.9%) and much of that growth has been fuelled by a 12.5% jump in BMW SUV sales.

While BMW 1 Series across the first nine months were up 10.8%, and 7 Series increased by 14.7%.

The news hasn’t been so good for BMW in Australia this year, sales across that same period have receded by 16.1% according to the latest VFACTS data.

September 2017 Car Sales Data – BMW Australia (Best-Selling Models):

Over at MINI, the first nine months of the year has seen a record number of new MINI vehicles delivered to customers.

Worldwide MINI sales totalled 271,394, an increase of 2.8%.

In Australia, MINI sales this year are up 4.7% and this mostly on the back of a 49.5% increase in demand for the MINI Countryman, as well as an increase in MINI Cabrio sales of 37.6%.

While the BMW Group’s third car brand, Rolls-Royce, is struggling just a little this year.

Sales of 2,343 through the first nine months have the ultra-luxury brand nearly 11% behind where it was last year.

BMW chief Dr Ian Robertson tells us overall 2017 is looking to be another strong year for the Munich-based organisation.

“We are pleased to see the ongoing, strong sales development of our unrivalled range of electrified vehicles,”

“The BMW Group has the largest share of the electrified market worldwide; this year, we’ve already sold more electrified vehicles than in the whole of last year and we are well on track to deliver our target of 100,000 by year-end.

“The continued significant sales growth of these vehicles is due in part to the increasing availability of the BMW 5 Series plug-in hybrid, which in some markets accounts for up to a third of BMW 5 Series sedan sales.”

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About Joel Helmes 3725 Articles
Joel is the founder and CEO of Behind the Wheel. Joel has a background as a radio broadcaster with on-air roles at 4BC, 4KQ, 2KY, 2LT and 2UE amongst others, as well as a news editor and program director. Joel’s relationship with cars stems back to his early childhood learning to change oil and brakes with his father and uncle. This continued on into his driving years owning an assorted collection of cars.

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