BMW To Open Brazilian Motorcycle Plant

BMW To Open Brazilian Motorcycle Plant

The BMW Group will open its own motorcycle production site at the end of 2016 in Manaus, Brazil.

BMW To Open Brazilian Motorcycle PlantThe new plant will create around 170 jobs, and the BMW Group is already planning to produce more than 10,000 BMW motorcycles for the Brazilian market in the factory next year.

BMW is expecting significant growth in its sales in Brazil by assembling the new G 310 R locally.

Eight other models will be produced in the Manaus plant.

Brazil is a growing market and of great importance to BMW globally.

“With our global growth strategy we are opening up emerging markets such as Brazil. The G 310 R plays a key role in winning over new enthusiastic target groups for BMW Motorrad”, says Stephan Schaller, General Director of BMW Motorrad.

BMW Motorrad is the currently the market leader in the premium over 500 cc segment in 27 countries.

The BMW Group is continuing to extend its involvement in its existing markets and is also tapping new markets in Asia and South America.

With the new plant, BMW will terminate the current contract manufacturing arrangement the company has with Dafra Motos.

Dafra Motos has been building BMW motorcycles in its facility, which is also in Manaus, since 2009.

It was agreed with Dafra that production will be terminated this summer, and the BMW Group has publicly thanked its Brazilian partner for the good working relationship in the past 17 years.

The BMW Group also has a car manufacturing plant in Araquari, Brazil.

Be the first to comment

Leave a Reply

Your email address will not be published.