Tick of approval for Infiniti dealers in the U.S.

Tick of approval for Infiniti dealers in the U.S.

Infiniti buyers most satisfied

This might be one of the reason why Infiniti car/SUV sales in the U.S. are rocketing ahead – excellent dealer customer service.

In June, Infiniti sales in the U.S. were up a very impressive 21.8% with more than 12,200 sales.

That total for the Japanese brand was ahead of premium rivals like Lincoln, Jaguar, Genesis and Volvo.

Now Infiniti has secured the top spot in a study on dealer satisfaction for the second consecutive year.

The Pied Piper Prospect Satisfaction Index measures how effectively each brand’s dealerships perform when car shoppers visit the stores.

The mystery shoppers gave the Infiniti dealerships a score of 114, ahead of Lexus, Mercedes-Benz, Toyota, and then Honda and Hyundai tied for fifth.

Some of the reasons the shoppers were impressed with the dealership experience included how sales staff built rapport and were interested in discussing trade-in vehicles.

The study finding salespeople at Porsche, Jeep, Fiat, Volvo and Ford dealers were least likely to effectively build a rapport with the prospective customer.

Fran O’Hagan, President and CEO of Pied Piper, tells us the car sales process is different now because of the amount of online resources available to buyers.

“Today nine out of ten car-shoppers gather information on-line before they ever visit a dealership,”

“Dealerships today have to work hard to be helpful from the first visit, because they may not have another opportunity.”

Stay up to date with the latest Infiniti News at behindthewheel.com.au.

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About Kate Richards 1651 Articles
Kate has always had an interest in writing and cars and now as a key member of the Behind the Wheel website team she gets to spend her days consumed by both. Aside from being a contributor and an editor at Behind the Wheel, Kate enjoys driving her Lancer EVO and walking her beloved dog, Max!

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