February 22, 2017

Slow start to 2017 for Audi

Slow start to 2017 for Audi

Sales data shows global Audi car/SUV sales were down in January…

A downturn in Australian Audi sales in January was mirrored on the global stage for the German premium car brand.

Local sales dropped 5.5% in January, while across the globe there was a 13.5% drop in Audi deliveries.

The car company telling us this was somewhat expected given how strong the brand started 2016 (details here).

Sales dipped dramatically in China (-35.3%) but finished in positive territory in Europe (+3.1%) and North America (+11.8%).

In total, around 124,000 new Audi cars/SUVs were handed over to customers in January.

Sales and marketing chief at Audi AG, Dietmar Voggenreiter, says he’s confident the Chinese market will bounce back for Audi.

“We remain optimistic about our future in China.”

“In Europe and North America we reached more customers than ever before at the start of the year.”

VFACTS sales data shows Audi Australia’s best-selling models in January 2017 included:

Stay up to date with latest Audi News through 2017 here.

About Joel Helmes 3096 Articles
Joel is the founder and CEO of Behind the Wheel. Joel has a background as a radio broadcaster with on-air roles at 4BC, 4KQ, 2KY, 2LT and 2UE amongst others, as well as a news editor and program director. Joel’s relationship with cars stems back to his early childhood learning to change oil and brakes with his father and uncle. This continued on into his driving years owning an assorted collection of cars.

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