Sales records tumble at BMW in 2017

BMW M6 car

June results caps strong start

The first six months of 2017 have been good to the BMW Group with record sales for BMW, MINI and Rolls-Royce.

In total, 1.22 million vehicles have been delivered by the group in the first half of the year – that number a full 5.0% ahead of the same period last year.

A record June, in which more than 232,000 cars were delivered by BMW Group, was the icing on the cake.

Individually, the BMW brand delivered a total of 1,038,030 vehicles, an increase of 5.2% on the same period last year.

Some of the best-performing models on the global stage in that period included the X1 (+45.2%), X5 (+10.6%), 1 Series (+6.5%) and 7 Series (+26.9%).

Over at MINI, sales fell just short of 40,000 vehicles – a total 3.0% up on the first half of 2016.

While Rolls-Royce sales slipped 6.5% with 1,575 deliveries.

One result that BMW Group would be delighted about is the jump in demand for EV and plug-in hybrid models.

A total of 42,573 BMW i, BMW iPerformance and MINI Electric vehicles were delivered to customers, an increase of 79.8% on the same period last year.

Sales chief at BMW Group Dr Ian Robertson welcomed the strong first-half results.

“June rounds off our best ever first half-year and the BMW Group remains the world’s leading premium car company,”

“We’ve already sold more than a million BMW vehicles this year, which is a new first-half-year record.

“June also saw our successful electrification strategy expand still further to include the MINI brand, meaning customers can now choose from nine electrified BMW Group vehicles.

“With sales of these models up by nearly 80% we are looking forward to celebrating delivery of the 200,000th electrified BMW Group vehicle later this year.”

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About Simon Lai 1315 Articles
Simon is a writer and sometime contributor to the podcast. He also takes care of video production and product reviews. He met Joel through radio school and has worked with him on other ventures, reading news, producing and presenting radio content for regional networks. Simon doesn’t profess to be a car nut but enjoys driving first and foremost and has a penchant for hot hatches. He helps to provide the everyday-man perspective.

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