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Porsche again the most exciting car brand in 2017

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German brand tops study

You don’t buy a Porsche unless you really want one, there’s just no such thing as a casual Porsche buyer.

That’s been reflected once again in the latest J.D. Power study into emotional attachment and level of excitement provided by a new car purchase.

Known officially as the 2017 U.S. Automotive Performance, Execution and Layout Study, the results are based on feedback from 70,000 U.S. car buyers, all of which made their new car purchase this year.

On top for a record 13th straight year was Porsche, the brand scoring 884 out of a maximum 1000 points.

The Hyundai-owned luxury brand, Genesis, finished just behind with a score of 869, ahead of BMW (855), Audi (854) and Mercedes-Benz (851).

After a disappointing sales performance in recent times in the U.S. and Australia, Chrysler (815) was the most improved brand—scoring 41 points higher than last year.

Other badges that improved dramatically include MINI (+30 points), Nissan (+27 points), and Honda (+25 points).


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About Simon Lai 1452 Articles

Simon’s interest in cars stems from hours in a misspent youth playing racing computer games.

His love of being at the wheel and of tech has translated into the real world as a member of our road test team providing an everyday-man perspective on the affordable range of vehicles.

When he’s not being a geek, Simon also has a hand in our product reviews, video production and is a regular contributor on the podcast.

He lives in Sydney with his wife and newborn son.

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