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Nissan gets ready to spread the word

Nissan gets ready to spread the word

Nissan poaches Mazda’s communications chief as sales stall…

What is going on with Nissan at the moment? That’s a question we often ask around the office and the answer invariably is that the Japanese car company just isn’t getting its message out.

Nissan sales in 2017 are down a worrying 14% and the brand’s April total was 17% lower than the same month last year.

VFACTS data shows the once mighty Nissan delivered just 3,350 vehicles in April, a total well below rivals like Mitsubishi, Subaru, Volkswagen and Kia.

With a strong array of SUVs, as well as the Navara, Nissan is the Australian car industries biggest under-performer of late.

An appointment confirmed today though could just be the turning point.

The widely-respected Karla Leach has been announced as Nissan’s new Corporate Communications boss.

Nissan gets ready to spread the word
Nissan’s new Communications Chief, Karla Leach.

Coming over from Mazda, where she headed up a slick and professional PR team, Karla was a big factor in helping to get Mazda from also-rans right up to the podium placings in the monthly car sales race.

We can attest to the fact that a proactive and enthusiastic head of communications can make a big difference to how, and how much, a brand is covered in the media.

And as they say, “mentions drive intentions”.

With refreshed versions of the X-TRAIL, Pathfinder and Navara now available, perhaps things are ready to start coming together again for Nissan Australia.

Stay up to date with the latest Nissan News here.

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About Joel Helmes 3765 Articles
Joel is the founder and CEO of Behind the Wheel. Joel has a background as a radio broadcaster with on-air roles at 4BC, 4KQ, 2KY, 2LT and 2UE amongst others, as well as a news editor and program director. Joel’s relationship with cars stems back to his early childhood learning to change oil and brakes with his father and uncle. This continued on into his driving years owning an assorted collection of cars.

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