I saw the familiar BMW badges on a vehicle in a city car park recently. There it was, one of the world’s most recognisable logos, BMW’s blue, black and white rotating propeller roundel.
The badges looked stylish indeed on the gleaming white duco.. but wait! Despite the signage, this wasn’t a model from BMW’s Munich headquarters!
On closer inspection, the car revealed itself as a re-badged Mitsubishi Magna Executive V6, a kind of BMW-ubishi!
It must have been an exacting job. Not only were the badges replaced front and rear, but there was even one proudly mounted on the steering wheel.
Here was a vehicle that has gone gloriously upmarket in one fell swoop, in a simple act of re-badging.
Recently on the Behind the Wheel podcast, Rob Vickery of the Horsepower Factory told us he has been providing performance upgrades to car owners around Australia for three decades (catch the podcast here).
It’s not unusual for a motorist to spend $5 thousand or more to tune up performance, improve handling or modify the exhaust system of their beloved car.
A well-heeled owner paid more than one hundred thousand for a Holden Commodore rebuild and makeover.
Trends come and go, and he has seen many things over the years… but so far, Rob has never been asked to re-badge a Magna as a BMW!