A survey conducted in Europe by Nissan has found 76% of 18 to 34-year-old people believe choosing an eco-friendly car is the best way they can live more environmentally friendly.
The study looked at millennials’ attitudes towards electric and hybrid vehicles and involved 2,500 young people across the UK, France, Italy, Germany, and Spain.
Nissan Millennials Environment Study Key Points:
- 77% of millennials surveyed owned a car
- Around two-thirds of respondents are planning to buy a hybrid car in the next decade
- Just over half said they would buy an electric car in that time span
- The top environmental concerns of millennials are climate change (53%) and air pollution (42%)
- Smaller scale issues like recycling (24%) or overflowing landfills (14%) didn’t register as high
- 62% of respondents said they are willing to switch to an energy provider dedicated to eco-friendly solutions
- 53% said they would support brands that are committed to being more environmentally friendly
Gareth Dunsmore is the boss of Nissan EVs in Europe, he says some of the results were a surprise.
“We’ve always known that millennials are the challenger generation but the study also revealed they’re the future ‘change-makers’ – willing to make drastic lifestyle choices to make a difference to the world they live in.
“It gives me immeasurable hope to see that millennials believe EVs are part of the solution for a more sustainable future.
“As an industry we must work harder to engage the interests and needs of this group.”