Toyota and Lexus hybrid sales pass ten million units…
The dividends are starting to really pay off for Toyota after a massive investment, both financially and emotionally, in hybrid technology.
Toyota hybrids have been available in some markets, including Japan, for over 20 years and now comes a key milestone for the technology – 10 million sales.
Offered across 34 different models across the globe over that time, Toyota and Lexus currently have a selection of hybrid models available to Australian customers, including the iconic Prius, as well as SUVs and sedans - including Camry.
Remarkably, it took fifteen years to reach 5 million Toyota/Lexus hybrid sales, but only 4 years to double that.
Today, 15% of all vehicles sold by Toyota/Lexus are hybrids.
Toyota Motor Company chairman Takeshi Uchiyamada says it’s been an amazing ride to the ten million car milestone.
“When we launched Prius, no one even knew what a hybrid was.”
“Today, thanks to those early adopters who gave Prius a chance, hybrids have grown in popularity and have ridden a wave of success out of the unknown and into the mainstream.”