Survey finds Australian’s trust Toyota more than rivals.
It’s probably no great surprise given they are the dominant car brand in Australia but Toyota has again topped a survey on brand trust.
Remarkably, this is the tenth straight year that Toyota has come out on top in the respected Readers Digest poll.
The magazine’s annual survey aims to identify the brands in which Australians place most faith over a range of factors, including reliability, innovation, quality and affordability.
Tony Cramb from Toyota Australia sales and marketing welcomed the most recent survey win.
“Toyota is determined to continue building its brand and sales by providing the best possible customer experience,”
“Sales are one measure of success - and the survey results confirm the high level of confidence we have built with consumers over an extended period.”
Why did Toyota win? Readers Digest readers reported that they felt that Toyota made quality vehicles that are long-lasting and others reported satisfaction from the buying and ownership experience.