Toyota again our most trusted car brand

Survey finds Australian’s trust Toyota more than rivals.

Toyota again our most trusted car brand - Readers Digest readers have again named Toyota their most trusted car brand.

It’s probably no great surprise given they are the dominant car brand in Australia but Toyota has again topped a survey on brand trust.

Remarkably, this is the tenth straight year that Toyota has come out on top in the respected Readers Digest poll.

The magazine’s annual survey aims to identify the brands in which Australians place most faith over a range of factors, including reliability, innovation, quality and affordability.

Tony Cramb from Toyota Australia sales and marketing welcomed the most recent survey win.

“Toyota is determined to continue building its brand and sales by providing the best possible customer experience,”

“Sales are one measure of success - and the survey results confirm the high level of confidence we have built with consumers over an extended period.”

Why did Toyota win? Readers Digest readers reported that they felt that Toyota made quality vehicles that are long-lasting and others reported satisfaction from the buying and ownership experience.

In other Toyota news; Toyota is the worlds most Googled car brand and Toyota hybrid sales pass eight million.

Joel Helmes

About the author

Joel Helmes

Joel is the founder and CEO of Behind the Wheel. Joel has a background as a radio broadcaster with on-air roles at 4BC, 4KQ, 2KY, 2LT and 2UE amongst others, as well as a news editor and program director. Joel’s relationship with cars stems back to his early childhood learning to change oil and brakes with his father and uncle. This continued on into his driving years owning an assorted collection of cars.

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