Remember Chery? The first Chinese car brand to have a go at cracking the Australian market might just be thinking about a return.
Chery had a presence in Australia between 2011 and 2015, however sales were few and far between.
The build quality of the Chery product left some who did give the brand a go with a bitter taste in their mouth, and these issues most likely set back the cause of other Chinese manufacturers in the local market.
But a new, and potentially improved, Chery has its eye on international markets and will begin an expansion push in Europe with an all-new European designed SUV offering.
As teased in this sketch, Chery say their new compact SUV, which will debut at the upcoming Frankfurt Motor Show, has been designed for young, urban, progressive-minded customers.
Promising also that it will meet the needs and expectations of European buyers in terms of design, quality, dynamics and crash worthiness.
Chery CEO Dr Anning Chen says sales opportunities in key markets are being examined.
“In just a few years we intend to start selling a family of vehicles in European markets across multiple segments, with power supplied by a range of electrified powertrains,”
“Our brand will target open-minded, younger customers in particular, with a product rollout strategy that focuses on quality, low- and zero-emissions powertrains, and emotional engagement with customers.
“All Chery vehicles sold in Europe will feature class-leading connectivity, be fun to drive, offer flexible and spacious interiors and will provide comprehensive personalisation, all of which are aligned with our high standards of product quality and aftersales support.”
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We will bring you more details as they come to hand and you can stay up to date with any further developments in our Chery News section.