Users can select variants, colours, transmissions, accessories as well as view the price.
A repayment calculator and used car valuation tool are also available.
Coinciding with the launch of the new Subaru Impreza, the Build and Buy tool was designed with mobile users in mind so potential buyers can construct their desired model wherever they may be.
Subaru Managing Director Colin Christie says making online purchasing available is a necessary step for Subaru’s progress while making it an easier option for customers despite the fact a small percentage of cars buyers who purchase online.
“The experience of buying online must be something we offer to our customers as we evolve around the digital world. The online model provides an even bigger opportunity for us to reach a new tech savvy audience and ensures we stay ahead of the curve.”