Subaru parent company to adopt Subaru name

Subaru parent company to adopt Subaru name

The company that owns and build Subaru cars is changing its name…to Subaru.

Subaru parent company to adopt Subaru nameSince day one, Subaru cars have been built by Fuji Heavy Industries Ltd. (FHI), however that concern has just announced it plans to adopt the name of its product and be known as the SUBARU Corporation from next year.

While still to be rubber-stamped by shareholders, the name change is expected to be ratified at the 85th General Meeting of Shareholders scheduled for the 28th of June.

Brief History of Fuji Heavy Industries Ltd. (FHI):

  • 1917: Chikuhei Nakajima establishes the Aircraft Research Laboratory.
  • 1918: The Aircraft Research Laboratory renamed the Nakajima Aircraft Factory (then incorporated as Nakajima Aircraft Co., Ltd. in 1931).
  • 1945: Nakajima Aircraft Co., Ltd. reorganized as Fuji Sangyo Co., Ltd., switching from aircraft manufacturing to production of civilian goods.
  • 1950: In accordance with the Enterprise Reorganization Act, Fuji Sangyo Co., Ltd. split into 12 companies, including Fuji Kogyo, Fuji Jidosha Kogyo, and Utsunomiya Sharyo.
  • 1953: Five of the 12 companies, including Fuji Kogyo, contribute capital to establish Fuji Heavy Industries Ltd. (FHI acquires and merges with the five companies in 1955).

In a statement announcing the planned name change FHI said the shift makes sense as the company marks its 100th year in existence next year.

Under our new company name, we will continue to seek sustainable growth by offering Subaru’s distinctive value of ‘Enjoyment and Peace of Mind’ to customers worldwide.

Pursuant to our management philosophy of aiming to be a compelling company with a strong market presence built upon its customer-first principle.

Origin of the Subaru Name:

Subaru is a Japanese name for the Pleiades star cluster. Subaru was the first brand to use a Japanese name for its vehicles.

The name symbolizes the unity of the six companies related to Nakajima Aircraft that merged to form FHI.

About the author

Kate Richards

Kate has always had an interest in writing and cars and now as a key member of the Behind the Wheel website team she gets to spend her days consumed by both. Aside from being a contributor and an editor at Behind the Wheel, Kate enjoys driving her Lancer EVO and walking her beloved dog, Max!

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