Auto Trader study shows most people will be repeat buyers…
It might come as a surprise somewhat however a UK study has found car buyer loyalty is still alive.
Auto Trader asked 1,000 UK consumers about their next car purchase and an overwhelming majority of used (81%) and new (76%) car buyers said they would choose the same brand of vehicle again.
Interestingly, used car owners were found to be nearly 20% less likely to switch to a new brand with their next purchase than new car owners.
Why are they loyal?
Trust (71%) came out as the number one reason for the brand loyalty, ahead of brand image and price, both recording 63%.
A positive aftersales experience (47%) ranked the lowest driving factor.
But Chris Ward from Auto Trader tells us that there are opportunities there for other brands to win new customers.
60% of all car buyers are open to considering a new brand,”
For car buyers that want to choose a different make, a desire for change ranked the highest motivation at 74%, closely followed by price at 68%.
While 41% of car buyers reported that they are likely to stick to the same as they previously purchased.
Looking to buy a car? Check out the latest listings at Motor Classifieds.