Auto Trader study shows most people will be repeat buyers…

It might come as a surprise somewhat however a UK study has found car buyer loyalty is still alive.

Auto Trader asked 1,000 UK consumers about their next car purchase and an overwhelming majority of used (81%) and new (76%) car buyers said they would choose the same brand of vehicle again.

Interestingly, used car owners were found to be nearly 20% less likely to switch to a new brand with their next purchase than new car owners.

Why are they loyal?

Trust (71%) came out as the number one reason for the brand loyalty, ahead of brand image and price, both recording 63%.

A positive aftersales experience (47%) ranked the lowest driving factor.

But Chris Ward from Auto Trader tells us that there are opportunities there for other brands to win new customers.

60% of all car buyers are open to considering a new brand,”

For car buyers that want to choose a different make, a desire for change ranked the highest motivation at 74%, closely followed by price at 68%.

The study found that the car brands consumers are most loyal to were Ford, Honda, Nissan, Toyota, Kia, and Hyundai, while among the premium brands it was Audi, BMW, Mercedes-Benz, and Volkswagen.

While 41% of car buyers reported that they are likely to stick to the same as they previously purchased.

Looking to buy a car? Check out the latest listings at Motor Classifieds.