Strong Motorcycle Sales Growth Is Good News

There’s good news for the Australian motorcycle industry this week with the release of the latest sales figures by the Federal Chamber of Automotive Industries.

The overall growth in sales for the first half of 2016 was a solid 3.5% compared to the same period last year, pointing to a welcome resurgence in the industry.

Sales of off-road motorcycles rose by 4.3%, and the road bike market increased by 4.4%.

Federal Chamber of Automotive Industries Chief Executive, Tony Weber, said that the diversity of models, affordability, and the ability of manufacturers to produce machines to cater for such a wide range of applications were key ingredients to the market’s continued growth.

“Road bikes accounted for almost half of the new motorcycle market, holding a 43.4 per cent share. Off-road motorcycles accounted for 31.2 per cent, ATVs for 21.2 per cent and scooters for the remaining 4.2 per cent.”

Honda was once again the top-selling manufacturer by volume claiming 23.2% of the overall market including ATVs, while in the road bike market Harley Davidson continued its domination selling 20.4% of all road motorcycles sold between January and June 2016.

Yamaha is still the top selling brand in the off-road market.

Honda’s recently released CRF1000L Africa Twin is proving to be a strong performer in the adventure market outselling traditional top sellers from both Suzuki and BMW.

Scooter sales across the country continue to decline, dropping a further at 11% in the first half of 2016 on the back of disastrous results over the last two years.

And the three top-selling bikes in the country? Honda’s NBC 110 (the good old postie bike), the Yamaha WR450F and Kawasaki’s Ninja 300.

About Steve McDowall 278 Articles
Steve is the team’s motorcycle writer and contributes to the podcast each week. He started his “on air” career as a guest on 4BC where he met Joel, and has been with Behind the Wheel now for over 6 years. Steve’s fascination for anything with wheels and an engine started as a child and even though he still loves his cars, he found his true passion was with motorcycles. He is also an accredited rider trainer, consultant and coach. Check out Steve’s website –
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