Skoda could be set for US push

Skoda could be set for US push

Reports this morning say Skoda will soon establish a presence in the US.

The Volkswagen Group owned Czech car company has a new full-size SUV (the Kodiaq) in the pipeline and global sales are on the up, that’s despite the diesel emissions scandal that has dented its parent company and the Volkswagen brand, particularly in the US.

Executives are believed to be examining whether now is the right time to introduce the brand in North America and some other international markets where there currently isn’t a Skoda presence.

A Skoda spokesman telling Automotive News Europe that expansion is on the company’s agenda.

“In the past our focus was on the European market and our path to growth was in China. Now we are discussing the next step for the brand,”

“That includes North America,”

However, “No decision has been made.”

The latest reports come following the recent revelation that Skoda had filed to protect in the US the names of the Superb, Octavia and Yeti.

About the author

Kate Richards

Kate has always had an interest in writing and cars and now as a key member of the Behind the Wheel website team she gets to spend her days consumed by both. Aside from being a contributor and an editor at Behind the Wheel, Kate enjoys driving her Lancer EVO and walking her beloved dog, Max!

Be the first to comment

Leave a comment

Your email address will not be published.


*