Sales slowdown for Volkswagen Group in early 2017

Global sales down slightly overall as Audi sales slip south…

What’s wrong with Audi? That will be the question Volkswagen head office will be trying answer through the rest of 2017.

After years of solid sales growth, global Audi sales are down 6.7% so far in 2017 and that result has helped steer the parent company into negative sales growth overall across the first four months of the year.

Sales data released this morning by Volkswagen Group shows gains for Skoda (+1.8%), SEAT (+14.5%), Volkswagen Commercial Vehicles (+4.8%) and Porsche (+5.5%).

While Volkswagen’s truck and bus brands, Scania and MAN, also enjoyed 8.8% and 5.1% increases in customer deliveries respectively across the first four months of the year.

Volkswagen Passenger Cars was down 1.4% on the same period last year, but it’s Audi’s decline from 620,200 sales to 578,700 that has had the largest negative effect.

Overall, Volkswagen Group sales are down 0.7% in 2017.

In Australia, Audi is going through a difficult patch – sales across the first four months of the year have dipped 15.9% and were down 19.4% in April (compared to April 2016).

Some of the worst performing Audi models in Australia in 2017 have been the A1 (-42.7%), A7 (-50.0%), A8 (-69.6%), TT (-73.6%) and Q3 (-16.5%).

The Q5, which is about to be replaced by a new-generation model, also dragged things down - the SUV dropping in popularity by 69.1% in April.

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