4% increase in Lamborghini sales
Like just about every sports/luxury brand, Lamborghini is looking forward to an expected significant lift in sales when it adds its first SUV to its range.
That SUV, known as the Lamborghini Urus, will come online next year and the Italian car manufacturer is doubling production capacity to try and meet that expected demand.
This includes literally doubling the size of the Lamborghini factory and employing an additional 400 people.
Until then, overall, things are going along quite nicely for the brand with the famous bull on the badge.
In the first six months of 2017, Lamborghini recorded 2,091 car sales, an increase of 4% over the same period of 2016.
The Lamborghini Huracan made up 1,400 of those sales – a 2% improvement on the first half of last year.
That increase comes after the model recently passed the 8,000-car production milestone.
Deliveries to customers of the Aventador reached 691 cars (+7%).
Lamborghini tell us they are about to turn the key to start the 7,000th Aventador produced.
Automobili Lamborghini CEO Stefano Domenicali says everything is on track for the brand.
“The success of our products is closely linked to the investments we have been making for years in people and their professional development.
“Passion, talent, and skill are the particular ingredients in being able to build unique and extraordinary cars like ours.”