Reasons why more car buyers are choosing SUVs

U.S. study finds extra space and perceived safety the big selling points…

A new J.D. Power study out of the U.S. has looked at why car buyers are choosing to purchase an SUV.

The ‘Auto Avoider Study’ examines the reasons why recent car buyers chose to purchase, reject and avoid the different models in the marketplace when they were shopping for a new vehicle.

When it comes to SUVs, it was found that while 75% of buyers didn’t intend to buy one, it was the added space and feeling of safety that they said you get with an SUV that swayed their decision.

While 4WD/AWD capability was also a significant factor.

Conversely, those who purchased passenger cars reported that they rejected SUVs mainly because of their higher prices and a desire for better fuel economy.

And 61% of new-vehicle buyers who shopped for a compact SUV bought a compact SUV.

“Low fuel prices, favourable lease deals and the availability of low-interest loans are attracting buyers to SUVs,” said Dave Sargent, vice president of global automotive at J.D. Power.

“However, since consumers, on average, pay a 9% premium for an SUV compared with a comparably equipped sedan, many consumers still are not considering an SUV.”

About Simon Lai 942 Articles
Simon is a writer and sometime contributor to the podcast. He also takes care of video production and product reviews. He met Joel through radio school and has worked with him on other ventures, reading news, producing and presenting radio content for regional networks. Simon doesn’t profess to be a car nut but enjoys driving first and foremost and has a penchant for hot hatches. He helps to provide the everyday-man perspective.

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