A new J.D. Power study out of the U.S. has looked at why car buyers are choosing to purchase an SUV.
The ‘Auto Avoider Study’ examines the reasons why recent car buyers chose to purchase, reject and avoid the different models in the marketplace when they were shopping for a new vehicle.
When it comes to SUVs, it was found that while 75% of buyers didn’t intend to buy one, it was the added space and feeling of safety that they said you get with an SUV that swayed their decision.
While 4WD/AWD capability was also a significant factor.
Conversely, those who purchased passenger cars reported that they rejected SUVs mainly because of their higher prices and a desire for better fuel economy.
And 61% of new-vehicle buyers who shopped for a compact SUV bought a compact SUV.
“Low fuel prices, favourable lease deals and the availability of low-interest loans are attracting buyers to SUVs,” said Dave Sargent, vice president of global automotive at J.D. Power.
“However, since consumers, on average, pay a 9% premium for an SUV compared with a comparably equipped sedan, many consumers still are not considering an SUV.”