Proton push safety credentials

Proton push safety credentials

Malaysian brand highlights safety and quality as sales stall.

Proton push safety credentials
The 2014 Proton Preve.

You have to admire their tenacity, Proton sell an average of less than two cars per day in Australia, yet the Malaysian owned brand continues to push ahead.

After a promising February, in which 106 new Proton vehicles left dealerships, things were really looking up for Proton in March when 123 Australians chose to join the rather exclusive Proton owners club.

But alas, April’s total was a dismal 43!

Now, with new models including the Preve and Suprima S in dealerships, Proton is trying to use safety and quality credentials to woo potential buyers.

It was announced today that both new models have been awarded top safety ratings in the ASEAN New Car Assessment Program (NCAP). This comes after the pair claimed maximum ANCAP ratings here.

Proton’s Chief Executive Officer YBhg Dato’ Abdul Harith Abdullah, says the results should help change the public perception of the Proton brand.

“As we have reiterated time and time again, our models are not just affordable but more importantly we want our customers to know that our products are of international quality and standards.

“An achievement of this level for our Preve and Suprima S, which are both in the C segment class, is yet another testament of the improving quality and standards of Proton cars.”

For the record, the Proton range starts at $13,990 (S16), the Preve is priced from $18,990 and the Suprima S starts at $21,790.

Joel Helmes