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Polestar 1 officially unveiled

New standalone performance brand gets underway

polestar 1

Volvo and Geely have taken the covers off the first offering from the newly-established standalone performance brand, Polestar.

You would likely know the Polestar name from the previous Volvo models that offered Polestar enhancements, now, after a more than $950 million AUD investment by the Chinese-owned group, Polestar is a separate car brand.

There will be a focus on electrified performance vehicles.

The first of those vehicles will be the Polestar 1 – a 447kW/1000Nm GT car with a hybrid powertrain.

Coming online from mid-2019, Polestar 1 will be built in China at all-new purpose-built facility, and all subsequent Polestar models will also be produced there.

The Polestar 1 will also differ from subsequent models, Volvo/Geely say they will all have 100% electric drivetrains (and will be called Polestar 2, Polestar 3 etc.).

Polestar 1 Key Data:

  • First car from new brand – Polestar
  • Orders for Polestar 1 are now open
  • First deliveries – mid 2019
  • 2+2 seating
  • Electric drive range - 150kms
  • Built on global Volvo platform
  • Full electric suspension
  • Double electric rear axle
  • Carbon-fibre body

Interestingly, like the Geely-owned electric start-up brand, Lynk & Co, Polestar models will abandon the traditional dealership model.

Instead, Volvo/Geely say the cars will be able to be ordered online and offered on a two or three year subscription basis, with zero deposit (much like a smartphone).

polestar 1 2019Thomas Ingenlath is the CEO of Polestar, he tells us it’s exciting to get the first model unveiled.

“Polestar 1 is the first car to carry the Polestar on the bonnet. A beautiful GT with amazing technology packed into it - a great start for our new Polestar brand.

“All future cars from Polestar will feature a fully electric drivetrain, delivering on our brand vision of being the new standalone electric performance brand.”

At this stage there is no official confirmation that the Polestar will be brand will be available in Australia, we will keep you updated though in our Polestar News section.

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About Joel Helmes 3914 Articles

Joel is the founder and CEO of Behind the Wheel. Joel has a background as a radio broadcaster with on-air roles at 4BC, 4KQ, 2KY, 2LT and 2UE amongst others, as well as a news editor and program director.

Joel’s relationship with cars stems back to his early childhood learning to change oil and brakes with his father and uncle. This continued on into his driving years owning an assorted collection of cars.

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