Nissan LEAF enjoys surge in popularity

Nissan LEAF enjoys surge in popularity

European buyers hungry for Nissan LEAF electric car.

Nissan LEAF enjoys surge in popularity
Nissan LEAF enjoys surge in popularity - Australian popularity curbed by $40,000 price tag?

It may be a rare sight on Australian roads but the Nissan LEAF is proving a hit amongst European car buyers.

2014 sales data for the LEAF has been released and shows that in the year European Nissan dealerships sold 14,658 LEAF vehicles, that’s a whopping 33% increase on the electric-cars 2013 total.

Remarkably, in 2014 more than a quarter of all electric cars sold in Europe was a Nissan LEAF.

So why is the model so much more popular in Europe than Australia? Well, in the UK for example, after a near $10,000 government subsidy the LEAF can be driven out of a Nissan dealership for under $30,000 Australian dollars.

Here, we have a starting price for the LEAF of $39,990 and no government subsidy!

Nissan Europe senior vice president of sales and marketing, Guillaume Cartier said the five-door hatch is finding more buyers thanks in part to happy owners recommending it to their friends.

“We can now see the impact that word of mouth is having on our sales, with 95 percent of our customers happy to recommend their car to a friend and 50 percent saying they would never go back to diesel or petrol.”

“This kind of powerful advocacy, combined with an increasing awareness of the massive running cost savings electric car drivers experience, is why our Nissan LEAF sales continue to grow.”

Nissan LEAF enjoys surge in popularity
Nissan LEAF enjoys surge in popularity.

With a 135km range on a single charge, you can’t help but wonder if the Nissan LEAF would be more popular in Australia if it was just more affordable.

Joel Helmes