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Near 8% drop in motorcycle sales through 2017

FCAI data shows sales slowdown through 2017

triumph speedmaster motorcycle

It’s been a difficult year for most motorcycle brands and their dealers with the latest industry sales figures showing a near 8% decline in sales compared to last year.

The sales data, supplied by the Federal Chamber of Automotive Industries (FCAI), shows national motorcycle, ATV and SSV sales for the nine months to the end of September declined 7.8%.

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Industry sales for the period totalled 73,141.

Leading the way was Honda with a 22.8% market share, ahead of Yamaha (19.9%), Kawasaki (9.5%), and Harley-Davidson (8.9%).

Much of the slide through 2017 has been in the road bikes segment – the FCAI data showing sales here are down nearly 15%.

Despite the receding demand, road bikes remained the biggest-selling segment with 29,625 sales in the nine-month period.

That figure represents a 40.5% share of the total motorcycle market.

Scooter sales were also down 14% and off-road bikes slid backwards by 5%.

On a more positive note for the industry the ATV and SSV segment grew by 4.5% to snare a 22.8% share (or 16,657 sales).

Polaris led this segment followed by Honda and Yamaha.

While celebrating increased sales in the road bikes segment was Indian and Victory, they posted strong increases of 16.4% and 47.1% respectively.

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About Steve McDowall 331 Articles
Steve is the team’s motorcycle writer and contributes to the podcast each week. He started his “on air” career as a guest on 4BC where he met Joel, and has been with Behind the Wheel now for over 6 years. Steve’s fascination for anything with wheels and an engine started as a child and even though he still loves his cars, he found his true passion was with motorcycles. He is also an accredited rider trainer, consultant and coach. Check out Steve’s website – motorcyclelife.com.au
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