Model identification rethink for Audi

Audi introduces new engine output naming strategy

audi new model naming

The German car manufacturers have been accused of making their model naming and designation systems too complicated, Audi included.

But Audi reckon they might have the solution to make it easier for the average car buyer to make more sense of the different models, and better identify the different variants/power outputs available.

The new strategy sees the traditional A1, A4, Q2 type model names remain, however Audi will add two numbers to each car to show the power output of the engine.

They will also add a badge to identify the type of engine used.

For example, the new Audi A8 will be available in an A8 30 TFSI.

Here’s how Audi explains how the number system will work…

We are creating sub-classifications within the range based on performance levels, each identified by a two-numeral combination. For example, the numeral combination “30” will appear on the rear of all models with power outputs of between 81 and 96kW.

And “45” represents power outputs of between 169 and 185kW.

In each case the numerals appear along with the engine technology indicator – TFSI, TDI, g-tron or e-tron.

The number combinations identifying the performance levels in the Audi product range increase in increments of five, and they represent the hierarchy within both the respective model series and the brand’s overall model range.

According to the new nomenclature, the spectrum will initially range from the Audi A1 25 TFSI with 70kW to the Audi A8 55 TFSI with 250kW.

A special place in the line-up is occupied by the high-end, high-performance S and RS models and the Audi R8.

They will retain their classic names in reference to their top position in the model range.

Dr Dietmar Voggenreiter, Audi sales and marketing chief, insists the change makes sense.

“As alternative drive technologies become increasingly relevant, engine displacement as a performance attribute is becoming less important to our customers.

“The clarity and logic of structuring the designations according to power output makes it possible to distinguish between the various performance levels.”

The changes will start to take effect in coming months.

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