Mitsubishi celebrates five million car sales in the U.S.
Mitsubishi may not be the most coveted car brand in the U.S. but after nearly 33 years in the market a major sales milestone has just been passed.
Mitsubishi Motors North America (MMNA) has delivered its five-millionth new vehicle to a U.S. buyer. The milestone vehicle being handed over to a customer this week and that comes after questions were asked, especially earlier in this decade, whether Mitsubishi even had a future in the ultra-competitive U.S. market.
But, despite some very lean years, Mitsubishi Cars is now finding a growing number of U.S. buyers.
The brand has just reported its 21st consecutive month of year-over-year sales increases, and U.S. sales are up 23% over the same period last year. The Mitsubishi Outlander has attracted 43% more US buyers this year, Outlander Sport (or ASX in Australia) has found 26% more buyers.
Don Swearingen, executive vice president of Mitsubishi Motors North America says the five-million car milestone marks a new chapter for the brand.
“This is a great milestone for Mitsubishi Motors because it means that five million customers have entrusted the brand over the past 30-plus years, and we hope many more will give us that same opportunity in the future,”
“Our current sales momentum combined with a technologically innovative product pipeline primes Mitsubishi for great success in the U.S. for many years to come.”