MINI to be EV only brand?

MINI boss hints at electric vehicle future for the brand

mini electric concept

Could we be about to see the biggest change for the MINI brand since the British marque fell into the hands of the Germans?

Reuters reports BMW is considering making MINI an electric vehicle brand, starting in the U.S.

Related: 2018 upgrade for MINI Clubman

The report says MINI may go all-electric in the U.S., a move that would follow in the steps of rivals Daimler and their shift to electric-power only models in the ‘smart’ brand in that market.

BMW plans to launch an electric MINI in 2019 and MINI boss Peter Schwarzenbauer has admitted BMW is looking closely at further electrification of its smaller cars.

He was quoted as saying that building smaller electric cars was challenging, not only because of the financial costs, but also the engineering problem of fitting batteries with sufficient range into a smaller vehicle package.

He said the way for MINI in the U.S. is to build the Mini brand “in the direction of the electric urban mobility company” rather than adding larger SUVs.

Related: MINI John Cooper Works GP Concept to debut

We will bring you more details as they come to hand and remember that you can stay up to date with all the latest MINI News at

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