Kia winning over more European car buyers

2016 proves stellar sales year for Kia across Europe

Kia sales in Australia are on the up and that trend is also consistent across Europe this year.

Encouraged into dealerships by an ever-improving range of vehicles, all backed by an industry-leading seven-year warranty, sales for Kia in Europe were up 14.8% across the first half of 2016.

In total, Kia delivered 229,585 vehicles, up from 200,038 vehicles in the same period last year.

The European Automobile Manufacturers’ Association data showing those numbers represent a respectable 2.8% share of the total European new car market.

Interestingly, it was the European built (Slovakia) models that have been performing the best for Kia in Europe, led primarily by the Kia Sportage SUV.

Michael Cole is the boss of Kia in Europe, he says the results this year have been astounding.

“Consecutive record quarters underline how Kia is increasingly seen by consumers and fleet buyers as a producer of high quality, high value vehicles.

“Our latest models are further broadening Kia’s appeal and we remain firmly on course to achieve an eighth consecutive year of sales growth in Europe.”

Meantime, Kia is also pausing to mark its 25th anniversary in the UK car market.

The first Kia model to land in the UK back in 1991 was the Kia Pride, now there are nine Kia models in the line-up in Britain.

The quarter century anniversary for Kia comes as the brand celebrates a 20.19% increase in sales this year.

About Kate Richards 684 Articles
Kate has always had an interest in writing and cars and now as a key member of the Behind the Wheel website team she gets to spend her days consumed by both. Aside from being a contributor and an editor at Behind the Wheel, Kate enjoys driving her Lancer EVO and walking her beloved dog, Max!

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