Kia Steps Up Europe Assault at Geneva Motor Show

Kia Steps Up Europe Assault at Geneva Motor Show

New Kia models and technology unveiled at 2016 Geneva Motor Show.

Kia is using one of the biggest car shows of the year to unveil a selection of new technologies and models aimed initially at the lucrative European car market.

The Geneva Motor Show opens tonight and Kia will show the new Kia Optima Sportwagon and the new plug-in hybrid version of the Optima as well. Also being uncovered is the new Kia Niro (pictured below), a hybrid-powered crossover that will arrive in Kia’s European dealerships later in the year.

Kia Steps Up Europe Assault at Geneva Motor ShowThe Kia stand in Geneva also sees the unveiling of the new Kia Advanced Driver Assistance Systems (ADAS) sub-brand – known as DRIVE WiSE. That new Kia project is a major part of the brands push towards future partially-autonomous and then fully-autonomous Kia vehicles.

While Kia is also set to announce the installation of the impressive Apple CarPlay and Android Auto systems in all new Kia models sold in Europe over the next 18 months. Michael Cole, Chief Operating Officer of Kia Motors Europe says the technology is being asked for by buyers.

“In-car connectivity is increasingly important to our buyers, who are young-at-heart and often seek the latest technologies on offer.

“It makes a great deal of sense to offer full Android and Apple compatibility so our customers can use a wide range of smartphone functions in a safe and seamless way.

“Kia is integrating these technologies to let drivers maintain their concentration on the road ahead.”

No word yet though on when the smartphone connectivity technology will start appearing in Australian Kia models, we will keep you updated.

We will also keep you updated on further developments and information regarding the possible Australian arrival of Kia’s new Optima Sportswagon, the plug-in hybrid Optima and Kia Niro.

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