Once one of the ‘ugly ducklings’ of the car world, especially in Australia, Kia today is a car brand on the rise, and making big inroads on rivals.
In Australia, VFACTS data for September shows Kia sold 4,662 vehicles in the month, a 26.4% improvement over the same month last year.
Kia only trailed Volkswagen by a couple of hundred units in the month and, if the growth continues, could find itself soon overtaking even Holden and Ford (a prospect many wouldn’t have thought possible just a handful of years ago).
While the new-generation Rio is also doing well, until the end of September Kia had delivered 5,340, a total that represents a 4.3% lift in a shrinking market segment.
The just launched Kia Stinger is also expected to help boost Kia’s sales numbers in coming months.
On the global stage Kia is also finding more buyers every month.
The latest data released by Kia HQ shows the brand delivered 252,254 vehicles in total in September, including 48,019 (+25.4%) vehicles in Korea.
Sales in all other markets total 204,235 and that represents a 3.6% lift on September 2016.
Kia’s best-selling model outside of Korea remains the Sportage (37,746), ahead of Cerato (28,793) and Rio (24,760).
Related: 2018 Kia Stinger Launch Review
Stay up to date with all the latest Kia News at behindthewheel.com.au.