Kia optimizes Optima

One of Kia’s best gets an update

The Kia Optima was Behind the Wheel’s Car of the Year back in 2011 and now Kia have added some more features to make it even better.

They have made some superficial styling changes, as expected, but more importantly have also included new active safety technology.

The interior chrome trim has been replaced by a satin finish.

The steering wheel has a new-look and the front seats in the Platinum garde model are now both heated and ventilated and Kia say the seats across the Optima range now offer more support too.

Interior comfort is also lifted with the inclusion of additional sound deadening materials across all models.

Externally, SLi and Platinum variants now boast new 18-inch alloys, the front grille has been given a make-over on all models too.

While at the rear the Optima now boasts new diffusers and the boot lid lip has been redesigned to be more aerodynamic.

And the SLi and Platinum variants of the Optima now also come with daytime running lights and static cornering lights.

On the safety front the Platinum version of the stylish mid-sized Kia sedan now also comes standard with Blind Spot Detection and Rear Cross Traffic Alert.

The changes announced by Kia for 2014 come at a cost, Kia say the entry-level Si is now $30,990 (+$300) while the Optima SLi rises $1000 to $35,990 for the addition of front parking sensors and leather trim.

The range-topping Platinum is now $40,490 (+$1200).

Chief Operating Officer Tony Barlow says the new Optima paints a compelling picture.

“With the latest version of the Optima, Kia continues to advance value to new levels of sophistication without any compromise on safety or core values,”

“The Optima is the cornerstone of Kia’s design evolution and epitomizes the brand’s goal of building highly-captivating, value-positioned vehicles.”

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