The proof of the pudding is in the eating as they and Kia, the brand that many people still won’t give a fair go to, has just been found to have the happiest owners in the US.
The South Korean car company has topped this year’s highly-respected J.D. Power 2016 U.S. Initial Quality Study with just 83 problems per 100 (PP100) reported by new owners, finishing ahead of 32 other car brands.
It was also the first time in 27 years that a non-premium brand has topped the rankings.
Chrysler and Jeep are the most improved brands, each reducing the number of problems by 28 PP100 from 2015.
“Tracking our data over the past several years, it has become clear that automakers are listening to the customer, identifying pain points and are focused on continuous improvement.
“Even as they add more content, including advanced technologies that have had a reputation for causing problems, overall quality continues to improve.”