Kia has happiest new car owners in the US

Kia has happiest new car owners in the US

The proof of the pudding is in the eating as they and Kia, the brand that many people still won’t give a fair go to, has just been found to have the happiest owners in the US.

The South Korean car company has topped this year’s highly-respected J.D. Power 2016 U.S. Initial Quality Study with just 83 problems per 100 (PP100) reported by new owners, finishing ahead of 32 other car brands.

It was also the first time in 27 years that a non-premium brand has topped the rankings.

Porsche (84 PP100) ranks second among nameplates, followed by Hyundai (92 PP100), Toyota (93 PP100) and BMW (94 PP100).

Chrysler and Jeep are the most improved brands, each reducing the number of problems by 28 PP100 from 2015.

“Manufacturers are currently making some of the highest quality products we’ve ever seen,” said Renee Stephens, vice president of U.S. automotive quality at J.D. Power.

“Tracking our data over the past several years, it has become clear that automakers are listening to the customer, identifying pain points and are focused on continuous improvement.

“Even as they add more content, including advanced technologies that have had a reputation for causing problems, overall quality continues to improve.”

About Simon Lai 618 Articles
Simon is a writer and sometime contributor to the podcast. He also takes care of video production and product reviews. He met Joel through radio school and has worked with him on other ventures, reading news, producing and presenting radio content for regional networks. Simon doesn’t profess to be a car nut but enjoys driving first and foremost and has a penchant for hot hatches. He helps to provide the everyday-man perspective.

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