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Isuzu Ute backs 2017 Rugby League World Cup

Isuzu to boost brand exposure with rugby league sponsorship…

Isuzu Ute has signed on to be the Official Automotive Partner of the upcoming Rugby League World Cup.

This year the world cup will be staged in Australia and New Zealand, as well as three pool games being scheduled in PNG, and will see an array of nations taking part, including England, Lebanon, Tonga and Samoa.

The sponsorship will see Isuzu Ute promote its D-MAX ute and MU-X SUV via on and off-field signage.

One lucky fan will also drive-away in a new Isuzu D-MAX via a ‘Memorable Moment’s competition.

Isuzu Ute backs Rugby League World Cup
CEO of RLWC Andrew Hill with IUA’s Yugo Kiyofuji.

Isuzu Ute sales and marketing boss, Yugo Kiyofuji, says the RLWC is a great fit with the brand.

“Our vehicles are proving their competitiveness in the auto market, just like the world’s toughest players in rugby league will prove their abilities at the World Cup.”

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About Joel Helmes 3646 Articles
Joel is the founder and CEO of Behind the Wheel. Joel has a background as a radio broadcaster with on-air roles at 4BC, 4KQ, 2KY, 2LT and 2UE amongst others, as well as a news editor and program director. Joel’s relationship with cars stems back to his early childhood learning to change oil and brakes with his father and uncle. This continued on into his driving years owning an assorted collection of cars.

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