Hyundai marks three decades in the U.S. new car market.
The song says that New York is the place where ‘if you make it there, you can make it anywhere’ and for cars the same can often be said for the ultra-competitive U.S. market.
So for Hyundai to achieve thirty years in the market is a big achievement, especially after the somewhat rocky first few years that the South Korean auto company experienced on the big stage.
As with the early years of Hyundai in Australia, Hyundai tried to win over buyers with budget priced offerings that probably didn’t give the company the best reputation for quality and durability, a reputation that even today continues to be an issue for the brand.
In celebrating the 30-year anniversary, Hyundai Motor America President and CEO, Dave Zuchowski, said car buyers the U.S. are starting to get really excited about Hyundai products.
“Our vision for future mobility focuses on choice, with a variety of vehicle options – from our all-new luxury brand Genesis to our advanced alternative-fuel vehicles like the all-new IONIQ,”
“We are challenging automotive paradigms to reflect customers’ varied lifestyles, without compromising on design, safety, technology or driving enjoyment.”
“Our mission is to constantly improve and make things better for our owners, and today we will continue that promise by pushing the envelope with exceptional design, quality and value.
“Hyundai is well positioned for the coming growth and evolution of the American car market.”