Honda Tops Quarterly Sales Figures

Honda Tops Quarterly Sales Figures

Overall motorcycle sales are up, Honda is back on top and Yamaha has continued to dominate the off road market.

That’s the good news that came from the Federal Chamber of Automotive Industries quarterly report on motorcycle sales released this week.

Overall sales were up by 1.6% compared to the same period last year, and the road, off-road and ATV markets all showed good growth figures.

Honda recorded it’s highest March sales figures ever, boosted by the sale of 863 Honda NBC110’s - the updated version of the CT110 postie bike.

It would appear Australia Post placed a large order and, to be fair to the other manufacturers, that would have swayed the results in Honda’s favour.

The humble Postie bike did, as a result, top the list of best selling bikes for the quarter and bumped the Kawasaki Ninja 300 from it’s normal spot at number 1.

It also put Honda at the top of the road bike segment with 20.5% of that market. Harley-Davidson, who claimed the title of the top selling road bike brand last year, was a close second with 19.7% of the market.

Yamaha’s perennial off-road favourite, the WR450F, was the top selling off-road machine by far. The YZ450F and YZ250F were the top selling pure motocross machines as well, securing Yamaha’s dominance in that market sector.

As expected, the new Africa Twin has been sales success for Honda as well. It was the number 1 selling adventure bike.

Sales of the BMW G 650 GS increased noticeably as well.

While all other segments had positive growth, Scooter sales continue to decline.

Another 19.3% drop in overall scooter sales would no doubt be a worry to scooter importers. Of the drastically weakening market, Piaggio is still on top with 22.2% market share.

About the author

Steve McDowall

Steve is the team’s motorcycle writer and contributes to the podcast each week. He started his “on air” career as a guest on 4BC where he met Joel, and has been with Behind the Wheel now for over 6 years. Steve’s fascination for anything with wheels and an engine started as a child and even though he still loves his cars, he found his true passion was with motorcycles. He is also an accredited rider trainer, consultant and coach. Check out Steve’s website – motorcyclelife.com.au

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