Why is a truck company backing motorsport? Hino National Marketing Manager Sarah Rosales says they see it as a tremendous opportunity to engage new and existing customers.
“There is no disputing Supercars is one of the most popular sports among both existing and potential fleet customers and owner/drivers – unsurprisingly, 71% of its audience are male,”
“Our research shows we have an opportunity to increase ‘familiarity’ which includes knowledge of the Hino high quality, extensive range of products.”
The deal will see Hino signage trackside at selected Supercars events, the continuation of the ‘Hino Hub’ tech centre and hospitality options.