Hino Trucks signs big Supercars sponsorship deal

Hino Trucks signs big Supercars sponsorship deal

Hino Trucks is stepping up its commitment to motorsport with a big three-year sponsorship agreement signed with Supercars.

Why is a truck company backing motorsport? Hino National Marketing Manager Sarah Rosales says they see it as a tremendous opportunity to engage new and existing customers.

“There is no disputing Supercars is one of the most popular sports among both existing and potential fleet customers and owner/drivers – unsurprisingly, 71% of its audience are male,”

“Our research shows we have an opportunity to increase ‘familiarity’ which includes knowledge of the Hino high quality, extensive range of products.”

The deal will see Hino signage trackside at selected Supercars events, the continuation of the ‘Hino Hub’ tech centre and hospitality options.

About the author

Joel Helmes

Joel is the founder and CEO of Behind the Wheel. Joel has a background as a radio broadcaster with on-air roles at 4BC, 4KQ, 2KY, 2LT and 2UE amongst others, as well as a news editor and program director. Joel’s relationship with cars stems back to his early childhood learning to change oil and brakes with his father and uncle. This continued on into his driving years owning an assorted collection of cars.

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