Hino takes step to better customer service

Hino Australia say their customers will benefit from the implementation of a new dealer sales training program.

Hino takes step to better customer serviceThe new training program aims at providing the best possible customer experience during the truck buying process and includes both online learning modules and face-to-face training.

Hino Australia Chairman and CEO Steve Lotter telling us the end result is a smoother and more professional interaction between sales staff and customers.

“The sales process for trucks is quite different to passenger vehicles: the sales consultant needs to take into account what the customer needs to transport, the weight and bulk, and how far and how often it will be transported.

“Our training process therefore focuses not just on our products, but also on building the needs analysis skills of our sales staff - which enables them to find the right transport solutions that are fit for purpose and best suited to each individual business’s unique needs,”

“It’s all about ensuring our dealership sales managers and consultants have the knowledge and skills needed to ensure they are not just selling a truck, but are instead providing a total transport solution to each customer.”

About the author

Kate Richards

Kate has always had an interest in writing and cars and now as a key member of the Behind the Wheel website team she gets to spend her days consumed by both. Aside from being a contributor and an editor at Behind the Wheel, Kate enjoys driving her Lancer EVO and walking her beloved dog, Max!

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