As reported, Great Wall has admitted it wants the U.S. off-road brand as it pushes towards a goal of being the global SUV leaders.
And while the Chinese auto giants have said talks have already happened between themselves and FCA (parent company of Jeep), FCA yesterday denied any discussions were even taking place.
In the latest twist, Great Wall now say they are facing “big uncertainties” on whether a deal was on the horizon.
Jeep is seen to be the most valuable brand under the FCA umbrella, Morgan Stanley has valued it at around $24 billion U.S. ($30 billion AUD), and are not likely to let it go without a fight.
Great Wall has told investors that there has been no concrete progress.
Much of the talk about the possible Chinese acquisition of the Jeep brand stems from comments from FCA CEO Sergio Marchionne who said the company was considering “spinning off” some of the FCA owned brands.
Some are speculating that FCA wants to sell off some, or all of its other car brands as part of a package deal, or complete buy-out.
While other speculation surrounds possible issues regarding Chinese regulations around capital outflow – i.e. Great Wall not being allowed to send that much money out of the nation.
We’ll keep you updated as further news comes to hand.