Genesis Brand gets Inaugural Boss

Genesis Brand gets Inaugural Boss

Manfred Fitzgerald moves to Genesis from Lamborghini.

Genesis Brand gets Inaugural Boss
Genesis Brand gets Inaugural Boss - Manfred Fitzgerald will lead the Genesis brand during its formative years.

Hyundai is moving ahead at full steam in establishing its new standalone Genesis luxury car brand.

With a selection of models to be launched across the globe, including Australia, before 2020, the man that will lead the Genesis assault against the German and Japanese luxury car marques will be former Director of Brand and Design at Lamborghini, Marcus Fitzgerald.

Hyundai today announced Fitzgerald would lead the Genesis brand from January.

With his role to be stationed at the Hyundai headquarters in Seoul, Hyundai tell us Fitzgerald, who spent twelve years at Lamborghini, will be tasked with establishing and executing strategies for the Genesis brand.

In a statement released this morning, Hyundai say they want the 52-year-old to help Genesis set a strong foothold in the global luxury car market and say he will take a core role in brand strategy, marketing and other business operations within the Genesis brand.

Fitzgerald brings around 20 years of luxury car strategy and marketing experience to the role and he will be working alongside Luc Donckerwolke, who will lead Genesis’s Prestige Design Division.

Kate Richards




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