The vehicle that will arrive here late next year is known as the Ford Edge, including in its home market - the U.S.A.
Ford this afternoon telling us that the Australian version will be known as the Ford Endura (short for ‘endurance’) and promised that it will offer SUV buyers a highly-equipped SUV with cutting edge design and performance.
It will be powered exclusively by a diesel engine, at this stage though there is no official word on power and torque outputs - though the Ford Edge in overseas markets is available with a 2.0 litre turbo-diesel.
In confirming that the model was coming our way, and the local name strategy, Ford boss Graeme Whickman said the new offering will be worth the wait.
“The Endura reflects the dynamic motoring landscape in Australia, where buyers are now looking for more specific features and attributes in their SUVs as opposed to a one-size-fits-all solution,”
“The appetite for SUVs in this country is impressive, so we’re excited to bring a premium new offering from our global portfolio to local audiences.”
The confirmation of the U.S.-sourced SUV for Ford comes just days after arch-rivals Holden confirmed a December 2017 arrival for their own U.S.-sourced medium-size SUV offering - the Equinox.
We will bring you further updates on the new Ford SUV in our Ford Endura News section.